Competition in the industry is unquestionably fierce. Dozens of new websites are popping up every week, and traditionally brick and mortar companies are expanding to the online space. In regards to video, a November Neilson report concluded that in the third quarter 2008, TV, online, and mobile viewership were, across the board, at all time highs. In order to break away from the masses and grab the greatest marketshare possible, innovation is absolutely critical.

cavalcadeIn 2008, Hollywood innovated traditional online efforts with virtual environments for projects such as Lost and The Dark Knight and energized their fan bases. Youtube changed gears and started streaming HD and offering full movie clips. And some ventures, such as Seth MacFarlane’s Cavalcade of Comedy, turned traditional ad models for online entertainment on their head. In this highly spectated deal, Macfarlane is creating 50 shows for Google, all sponsored by Burger King, and distributed through AdWords.

In a climate where consumers and advertisers are clinging to their wallets, how do you create something that’s simply too appealing to ignore?

This Article and others like it can be found at: http://mashable.com/2009/01/08/how-to-survive-in-online-entertainment-industry/

To your success,

Joannes Hotagua

Get all of your entertainment needs from one source: http://www.myentmall.com

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