#1 recruiter in her Primary Business and Top Producer online. She Is also the Creator of the Unified Tribe.
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To your success,
Joannes ‘Joe’ Hotagua
Your Online and Offline Marketing Coach
The Nauseating MLM Truth: Most MLM Affiliates are living in lead poverty! Are you one of them? You don’t have to be! If you are not getting 100 leads per day find out how for FREE: The MLM Lead Attractor
Yesterday’s Post I discussed creating your Brand. Now that You Have Created your Brand; Do you know how to Maintain it?
Coca Cola has done some re-branding over the years but has maintained their true essence..Here is a Commercial that was a fan favorite:
In the Feb 2010 Edition of Website Magazine Peter Prestipino says this is just as important…
Phase Two: MAINTAINING YOUR BRAND
“When analyzing your website (social media, blog, videos & Landing pages), product literature, or advertising, answer the following questions to ensure consistency in the quality of your brand identity:
-Is this material unique(color scheme or banner, for example) to the brand or is there a chance that it will be confused with brand element of the competition?- This is why I say Don’t copy. Chances are the people who are following you have been following your mentors or people you look up to. They see you copy and they will unfollow and see you as less valuable.
-Is this material used consistently across all current marketing channels?- in other words keep the same profile picture on all social networks for congruency.
-Is the material memorable, but in line with the heritage or history of the brand? People tend to remember things that are out of the ordinary- Do elements exist that can be tied back to the brand? You want interesting post titles that grab readers attention but you want to make sure that the post coincides with the title for you will turn people off! See: Free Blogging Techniques Training
-Is the material clear and understandable?- Make sure that you write like you talk but you don’t want your readers to be turned off. Don’t try to use big words and make this a college essay.
-Is the material honest and truthful, making genuine representations in line with the promises of the brand?- Do not inflate numbers or make outrageous claims. In this industry you always want to under promise and over deliver. This goes a long way with your prospects.
-Is the material professional, yet personal, and does it express the values and benefits of the brand? As I said before be yourself but make sure you stay congruent with your overall message. Every post should express the value of working with you directly.
Now if you want me to show you how to maintain your coca cola sized brand then opt into the form below. Or you can be like the others who know nothing about this and are failing miserably!
After reading this great post, take a look at my blog Page: TheMLM Lead System Pro Review. Many have also decided to take a look at My Review of MLM Lead Sytem Pro the #1 rated attraction marketing system on the planet. Get all of the facts now.
To your success,
Joannes ‘Joe’ Hotagua
Your Online and Offiline Marketing Coach
The Nauseating MLM Truth: Most MLM Affiliates are living in lead poverty! Are you one of them? You don’t have to be! If you are not getting 100 leads per day find out how for FREE: => The MLM Lead Attractor
Are You Building and Maintaining an Online Brand? or are you just pushing your product or service?
When you think of Coca Cola you think of Refreshing!
You see when it comes to creating an online presence and following you need to brand yourself like Coca Cola. Obviously you will not be sought after for a refreshing beverage but you must be the go-to person for information and news stories in your niche.
According to Peter Prestipino(Editor-In-Chief of Website Magazine, Feb 2010) there is a “framework” in which you should follow in order to build and maintain the brand of a business. Since you are in business for yourself, you should apply these to your personal branding…
Phase One- Create The Brand
Step One: Identify the human side and personality of the brand. This means that you should be yourself. You want to model yourself after the leaders who are successful but keep your personality in everything you do. Be careful though, you want to make sure your messages are congruent and you do no confuse your followers. see Tiger Woods Facebook Mistake
Step Two: Find value behind the brand. Ask yourself why should people be following you and reading your posts. You must build value to your prospects. This can be done by buying courses and reading books. Conducting interviews of Leaders in your Niche as well as getting testimonies are great ways of creating value.
Step Three: Identify the emotional benefits of the brand: eg; the promotion of pleasure and avoidance of failure. Once again testimonies for your products and people who have benefited from your coaching as well.
Step Four: Establish a core belief in the brand, addressing what ultimately expresses the brand essence accurately. Create a mission statement and have it in your about me section of your blog as well are your profile descriptions for the social networks.
Step Five: Reduce the mission statement into a core one-line statement or Mantra. This would be a slogan that translates the benefits of the core belief or mission to prospects. Also to put in About me Section.
Step Six: Develop the appearance of the brand and its artistic elements. Use info from previous steps to influence the brand identity. This would be your profile pictures, videos, blog layout, and landing pages. As I said earlier model those who are doing well but be yourself and DO NOT COPY exactly what others are doing.
Tomorrow I will be discussing maintaining your brand. In the mean time opt into the form below to get more info on how to build a brand and explode your income online
After reading this great post, take a look at my blog Page: TheMLM Lead System Pro Review. Many have also decided to take a look at My Review of MLM Lead Sytem Pro the #1 rated attraction marketing system on the planet. Get all of the facts now.
To your success,
Joannes ‘Joe’ Hotagua
Your Online and Offiline Marketing Coach
The Nauseating MLM Truth: Most MLM Affiliates are living in lead poverty! Are you one of them? You don’t have to be! If you are not getting 100 leads per day find out how for FREE: => The MLM Lead Attractor
