Blog Content Training(Reduce Reuse Recycle)
How to Recycle blog Content- By Jim Premick Revenue Magazine Jan 2010
Problem:
Do you blog regularly but are frustrated that nowe sucscribers never get to see your good post from the past?
Solution:
Turn your best content into an automated email newsletter
- Content shouldn’t just get one round of visits, comments for sales
- Most blog content isnt only relevent @ one particular time
- Get old concnten out to your regular base and make it fresh again
- For new subscribers: remember if they havent seen that old post…its NEW to them
Create An Autoresponder ampagin for your blog in 3 easy STEPS:
1. Identify your best content
-Go through old blog posts and figure out which ones are the best high quality one that you want new subscribers to see
2. Turn each post or group of post into an email
- One option is to copy and past the entire blog post into an email. This is boring and dull though
- You can paste a compelling exverpt from article and link back to full post. Add an intro and conclusion to the email. This encourages click throughs
- If you have two or more good poste on a topic, write an email that combines the ideas. You can also do an intro and just give a list of the links on that topic
3. Put your emails into an autoresponder series
- Once you have your emails together plug the into an auto repsonder
- As your create each email think about the amount of time you want to have between each post and schedule accordingly
- New subscribers will also get new post so don’t space emails too close together
- As you create more quality post you can keep adding them to your autoresponders or edit existing emails you already created and send more traffic to your blog
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