3 Federal Regulations All Online Marketers Must Follow

Wednesday, January 27th, 2010 at 8:34 am

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2009 has come and gond but the regulations are here to stay. CAN-SPAM changes and revision of rules made by the FTC as it applies to Internet Marketers…Follow these regulations and keep the Feds off your Back!

1. Emails sent out featuring someone else’s product or service
- They Must include info about the entity sending out the email. Othewise 3rd party can be held soley responsible under CAN-SPAM for handling opt-outs.
- If your product or service is advertised upon email being sent out by someone else be sure that they include info about themselves or your are legally liable for helping users opt out of the mailings:”Designated Sender Rule”

2. Emails Sent by Affiliates
- Under Federal CAN-SPAM law, vendors are legally liable if the affiliates use spam to advertise the vendors product or to other wise generate sales for the vendor
- This means that as a vendor, if your affiliate sends emails featuring your product and its deemed spam, you can be legally as guilty of spamming as your affiliate especially if you know or should have known they were doing this.

3. Testimonials Review and Endorsements
- This is much more regulated now by the FTC. If they suffest ourstanding results that are not typical your as a vendor must disclose that. Also you must indicate what typical results can be expected
- If you favorably endorse a product or service and are being compensated for it(even if you just have a relationshipe to the vendor) if must be disclosed.

*Do yourself a favor and memmorize these facts as you become a more advanced marketer! Your don t want any of the 3 letter organizations knocking on your door. like the FTC FBI or CIA

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