Branding You - Maintaining Your Coca Cola Size Brand

Thursday, February 18th, 2010 at 9:35 am

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Yesterday’s Post I discussed creating your Brand. Now that You Have Created your Brand; Do you know how to Maintain it?

Coca Cola has done some re-branding over the years but has maintained their true essence..Here is a Commercial that was a fan favorite:

In the Feb 2010 Edition of Website Magazine Peter Prestipino says this is just as important…

Phase Two: MAINTAINING YOUR BRAND

“When analyzing your website (social media, blog, videos & Landing pages), product literature, or advertising, answer the following questions to ensure consistency in the quality of your brand identity:

-Is this material unique(color scheme or banner, for example) to the brand or is there a chance that it will be confused with brand element of the competition?- This is why I say Don’t copy. Chances are the people who are following you have been following your mentors or people you look up to. They see you copy and they will unfollow and see you as less valuable.

-Is this material used consistently across all current marketing channels?- in other words keep the same profile picture on all social networks for congruency.

-Is the material memorable, but in line with the heritage or history of the brand? People tend to remember things that are out of the ordinary- Do elements exist that can be tied back to the brand? You want interesting post titles that grab readers attention but you want to make sure that the post coincides with the title for you will turn people off! See: Free Blogging Techniques Training

-Is the material clear and understandable?- Make sure that you write like you talk but you don’t want your readers to be turned off. Don’t try to use big words and make this a college essay.

-Is the material honest and truthful, making genuine representations in line with the promises of the brand?- Do not inflate numbers or make outrageous claims. In this industry you always want to under promise and over deliver. This goes a long way with your prospects.

-Is the material professional, yet personal, and does it express the values and benefits of the brand? As I said before be yourself but make sure you stay congruent with your overall message. Every post should express the value of working with you directly.

Now if you want me to show you how to maintain your coca cola sized brand then opt into the form below. Or you can be like the others who know nothing about this and are failing miserably!

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To your success,

Joannes ‘Joe’ Hotagua
Your Online and Offiline Marketing Coach

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