Branding You - Building a Coca Cola Size Brand

Wednesday, February 17th, 2010 at 11:32 am

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Are You Building and Maintaining an Online Brand? or are you just pushing your product or service?

When you think of Coca Cola you think of Refreshing!

You see when it comes to creating an online presence and following you need to brand yourself like Coca Cola. Obviously you will not be sought after for a refreshing beverage but you must be the go-to person for information and news stories in your niche.

According to Peter Prestipino(Editor-In-Chief of Website Magazine, Feb 2010) there is a “framework” in which you should follow in order to build and maintain the brand of a business. Since you are in business for yourself, you should apply these to your personal branding…

Phase One- Create The Brand

Step One: Identify the human side and personality of the brand. This means that you should be yourself. You want to model yourself after the leaders who are successful but keep your personality in everything you do. Be careful though, you want to make sure your messages are congruent and you do no confuse your followers. see Tiger Woods Facebook Mistake

Step Two: Find value behind the brand. Ask yourself why should people be following you and reading your posts. You must build value to your prospects. This can be done by buying courses and reading books. Conducting interviews of Leaders in your Niche as well as getting testimonies are great ways of creating value.

Step Three: Identify the emotional benefits of the brand: eg; the promotion of pleasure and avoidance of failure. Once again testimonies for your products and people who have benefited from your coaching as well.

Step Four: Establish a core belief in the brand, addressing what ultimately expresses the brand essence accurately. Create a mission statement and have it in your about me section of your blog as well are your profile descriptions for the social networks.

Step Five: Reduce the mission statement into a core one-line statement or Mantra. This would be a slogan that translates the benefits of the core belief or mission to prospects. Also to put in About me Section.

Step Six: Develop the appearance of the brand and its artistic elements. Use info from previous steps to influence the brand identity. This would be your profile pictures, videos, blog layout, and landing pages. As I said earlier model those who are doing well but be yourself and DO NOT COPY exactly what others are doing.

Tomorrow I will be discussing maintaining your brand. In the mean time opt into the form below to get more info on how to build a brand and explode your income online

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To your success,

Joannes ‘Joe’ Hotagua
Your Online and Offiline Marketing Coach

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